Thursday, October 28, 2010

// Topic #3

Title: Tolerance

Background:
An open message to parents on the concept of tolerance.

Problems:
-- Hate of other people, religion, sexuality.
-- Most of them come from parents and teachers.

Objectives:
-- To create awareness of teaching tolerance to children.
-- To show what happen if there is zero tolerance in the future.
-- To teach people about tolerance

Motivation:
I got the topic after watching a video clip shown by my lecturer, Kok Yoong during the DM's class. It's a video about a handicap person sharing her story of being a handicap to her audience.



During her talk, she said;

"...they only learn to be frighten...when an adult influences them to behave that way."

I 100% agreed with her. Children looked up at adults and learn from adult. Children need to learn how love one another, to respect one another and not to expose their mid with hatred. 

Idealization & Concept:
Create an audio visual that include motion graphic, video and typography.

Target Audience:
-- Adult (Parents)

Review, Analysis & Precedence studies:



[Example of content]




Design Approach:
-- Infographics
-- Motion graphics
-- Audio Visual

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